Channel Marketing as a Service for IT Vendors and Resellers.
- How efficiently are channel marketing budgets fully utilized to drive stipulated business objectives, and how transparent is the budget process?
- How are the corresponding results measured and communicated against given budgets and targets? And are these results satisfactory, driving real expanded channel coverage, market share, and net new demand generation sales?
“Channel Marketing as a Service for IT Vendors and Resellers” is an offer based on over 25 years of experience representing vendors, resellers, and distributors throughout the IT industry. Supported by a proven and documented track record of developing and executing channel marketing and co-marketing programs and initiatives that exceed expectations and targets.
Combined with the resources and coverage from IT Media Group Sweden, Sweden’s most
prominent media house, with multiple news sites
broadcasting knowledge and news about IT, technology,
and digitalization, the offer becomes truly end-to-end and
competitively unique.
Smart, modern, and brave channel marketing
From digital and social media marketing, telemarketing,
personalized AI email marketing, and PR to display
marketing, content marketing, on-prem or in-studio video
productions, radio advertising, voice-overs, podcasts, and
so on.
All because I have done it before!
The IBM PowerNet Program
Handpicked to single-handedly develop and lead a global strategic vision to operational excellence. The IBM PowerNet Program, under the supervision of the IBM Global CEO, was a co-marketing initiative to increase IBM’s global UNIX-server market share in the SMB business segment.
Two years after its introduction, the program had been launched in 21 countries, engaging over 120 IBM sales executives and 800 business partners, generating $500 million of net new incremental revenue annually.
How does it work?
Activity plans are tailored and approved quarterly, half-year, or even full-year to fit given budgets, target audiences, and short- and long-term business objectives.- Recruitment of new reseller partners to expand market reach utilizing, for instance, the extensive reseller reach of the IMG media network
- Activation and engagement of current or new reseller partners to grow vendor brand loyalty
- End-user demand generation by supporting selected reseller partners in their marketing and sales efforts
Throughout the planning and execution process, 100% budget transparency is provided.
Cadence meetings are scheduled regularly to ensure execution efficiency and to adjust
messaging or channels to improve performance. All activities are meticulously measured
and tracked. When the activity plan is completed, a detailed report with metrics, ROI,
comments, and next-step suggestions and proposals is provided.
Financing is provided via vendor brand marketing budgets, vendor channel marketing
budgets, distributor pass-throughs to selected reseller partners, and reseller partner
marketing budgets.
Partners
- IT Media Group Sweden is Sweden’s most prominent media house, with multiple news sites broadcasting knowledge and news about IT, technology, and digitalization.
- Hajp is a production company focused on sound that casts and records voices, adds sound, produces podcasts, and composes and mixes for radio, TV, and the web.
The Reach of IT Media Group
- 8 websites in Sweden and
Denmark
- it-kanalen.se
- it-kanalen.dk
- it-halsa.se
- it-pedagogen.se
- it-finans.se
- it-retail.se
- it-hallbarhet.se
- it-karriar.se
- Across all sites, 8.0-9.6 million visits per week, of which 1.0- 1.2 million at it-kanalen.se alone
- Newsletter reaching 13.900 subscribers
The podcast “Nu snackar vi IT!”
From technology and trends to insights and business opportunities, “Nu snackar vi IT!” is a podcast for IT vendors and resellers in the Swedish market. The host, Michael Gorringe,
chats in the studio with high-profile guests from within and outside the industry.
Available on Apple Podcasts and Spotify.
